What Does ‘total Market Size’ Mean In My Business Plan?
By b2b on February 7th, 2010My business plan is asking me to the total size of my market. Does that mean the population of my area? I think once I know that I can easily determine the percentage of the maret that is ours.
It’s asking for your estimate of how many people buy this product from all sellers times the average price.
You don’t have to be absolutely accurate, but try to be close.